Aaron Reeder

VP of Product

Aaron is an accomplished product leader with extensive experience in all aspects of bringing highly functional, intuitive and impactful products to market. He is deeply passionate about creating user-centered solutions customers need and delight in using and is equally energized by leading and mentoring individuals and teams by sharing his deep knowledge of product management, product development and product strategy.

Before joining Finexio, Aaron led the Innovation Product Management team for Ethoca, a Mastercard acquisition. There, he launched numerous payments focused products that help merchants and banks better collaborate as well as provide superior consumer experiences for their shared customers. His products were adopted by the world’s largest banks and biggest global merchants.

Aaron’s 20+ year career has spanned many diverse industries such as ecommerce, banking solutions, digital currencies, software development applications and more. He has experience creating greenfield products for nascent markets as well as delivering multi-year, triple digit growth for established products already in market. Aaron’s team leadership experience is equally diverse as he has led product, user experience and development teams across the country and across the world.

Aaron received a Bachelor of Business Administration in Computer Information Systems from Texas State University. He is based in Austin, TX.